From April 27th to 29th, students in the eighth semester of the Bachelor’s Degree in International Marketing at the Polytechnic University of San Luis Potosí (UPSLP) held the “XVI International Marketing Forum: YAMEVU”, in hybrid mode, which had a capacity of more than 5,000 attendees.

As part of the professional training process of students, the UPSLP emphasizes the implementation of practice-focused learning experiences. To this end, the International Marketing Forum is held with the objective being to create experiences that complement this training, allowing students to have an approach with specialists who from various areas of marketing and who offer students perspectives for their personal and professional development in addition to expanding their knowledge, identifying strengths and areas of opportunity in the workplace.

The XVI International Marketing Forum was named: “YAMEVU”, which comes from the word “Jamais Vu”, which in French etymology means “Never seen”. In this sense, the goal was to provide the opportunity to experience the forum as if it were the first time.

This edition was made up of 10 conferences, virtually and face-to-face, as well as 25 face-to-face workshops, in which different areas were addressed, such as digital, sports, social and musical marketing; creation of digital content; fashion marketing; gaming world, strategy and integral execution in markets; financing for entrepreneurs; sales strategies, photography, image consulting, among others.

We congratulate the students from the eighth semester of the International Marketing program for the success of the XVI International Marketing Forum!