The students from the Department of International Marketing of the Polytechnic University of San Luis Potosí (UPSLP) met to begin preparations for the consolidated institutional event, “Sales Force Fest 2023”. This meeting marked the starting point for a series of activities where students will display their business and organizational skills.

This annual event, which has become a tradition at UPSLP, seeks to strengthen ties between students, faculty, and the community at large. In addition, the Sales Force Fest promotes entrepreneurship and creativity, core values in the field of International Marketing.

Students will work on logistics planning, crafting marketing strategies and organizing their sales stands. With the opening of the activities for this event, the Polytechnic University of San Luis Potosí reaffirms its commitment to provide a comprehensive education that goes beyond the classroom.

The university community eagerly awaits the development of this event, confident that it will be a living testimony of the entrepreneurial spirit and dedication of future professionals of International Marketing.