The Department of International Marketing of the Polytechnic University of San Luis Potosí (UPSLP) is pleased to announce the “Sales Force Fest 2023” event, which will take place on Friday, November 10th in the parking lot of the Campus, located on Prolongación Coronel Romero, from 8:00 a.m. to 8:00 p.m.

This event is part of the activities carried out by the 3rd semester students and aims to apply theoretical concepts in the area of marketing, focusing on mass produced products related to cakes. There will be the participation of 168 students divided in 13 teams, accompanied by 4 mentor teachers for the development of the projects. It is worth highlighting the hard work of each of the participating teams.

The Sales Force Fest 2023 has more than 200 sponsors, including Cinepolis, Starbucks, Atlético de San Luis, Boing, MG Motors, Grupo Herdez, Nissan, KIA, Huevo San Juan, Converse, Canel’s, San My, Holiday Inn, Ciudad Maderas, Tipioka, Qualitas, among others.

The event is open to the public, and UPSLP students, faculty and administrative staff are expected to attend, as well as high school students, families, friends, surrounding institutions and sponsors.

The Sales Force Fest has been held for eleven previous editions, addressing various topics that highlight marketing and merchandising strategies. This year, the theme focused on Science Fiction stories.

The Polytechnic University of San Luis Potosí invites the entire university community and the general public to this important academic event!