The seventh and ninth semester students from the Department of International Marketing, of the Polytechnic University of San Luis Potosí (UPSLP) had the privilege of receiving the visit of SutilMind, an outstanding company specialized in business solutions through the use of Artificial Intelligence.

Coordinated by the dedicated Martha Almendarez, the visit provided five groups of students with a valuable opportunity to delve into artificial intelligence tools applied to marketing.

In the seventh semester, students explored ChatGPT’s capabilities for data analysis. While, in the ninth semester, the focus was on the application of Artificial Intelligence for communication teams.

The collaboration with SutilMind not only enriched the students with practical knowledge, but also strengthened their understanding of how artificial intelligence can be a strategic ally in the world of business and marketing.

The Department of International Marketing congratulates Martha Almendarez for her valuable contribution and initiative to bring talks focused on these issues, which demonstrates an exceptional commitment to the comprehensive education of the student community.  We would also like to thank SutilMind for sharing their experience and knowledge with our student community.