The Department of International Marketing (LMI) of the Polytechnic University of San Luis Potosí (UPSLP) successfully completed the 2023 edition of the “Sales Force Fest”. This event is an integral part of the activities for third-semester students, and it focuses on the practical application of the knowledge acquired in the classroom, specifically in the area of the marketing of products for mass consumption.

To bring the event to a close, the award ceremony was held for the teams that obtained the highest sales, the highest profits, and that stood out for the adaptation of their stand. The winners were:

Sales:

1st place:  Star Force

2nd place: Big Tortas 6

3rd place:  The Tortrix

Profits:

1st place:  Star Force

2nd place: The Tortrix

3rd place:  Back to the Torts

Best Adapted Stand:

1st place: Big Tortas 6

2nd place: Stranger Thorts

3rd place: Star Force

This year, Sales Force Fest embraced the sci-fi theme, transporting attendees to a parallel universe where the confirmation of alien life on our planet triggered the arrival of brave warriors from distant worlds. Big Hero, Stranger Things, Avatar, Transformers, Star Wars, Wall E, Tron, Back to the Future, Attack on Titan, Pacific Rim, Black Panther, The Matrix, Ready Player One, along with more than 200 backers, came together to create a unique and unforgettable experience.

This activity had the support and guidance of the professors of Sales Administration as well as of the areas of advertising and accounting. This multidisciplinary approach allows for the formation of complete teams, working in a coordinated manner to achieve ambitious business and marketing goals.

The Sales Force Fest was not only a showcase for the creativity and ingenuity of the students, but also a platform for the practical application of business and marketing strategies in a simulated, but very realistic environment.