{"id":17884,"date":"2023-06-13T17:02:44","date_gmt":"2023-06-13T22:02:44","guid":{"rendered":"https:\/\/www.upslp.edu.mx\/upslp\/?p=17884"},"modified":"2023-06-19T17:05:40","modified_gmt":"2023-06-19T22:05:40","slug":"la-academia-de-licenciatura-en-mercadotecnia-internacional-de-la-upslp-llevo-a-cabo-la-premiacion-de-activacion-de-marca-2023","status":"publish","type":"post","link":"https:\/\/www.upslp.edu.mx\/upslp\/?p=17884","title":{"rendered":"La Academia de Licenciatura en Mercadotecnia Internacional de la UPSLP llev\u00f3 a cabo la Premiaci\u00f3n de Activaci\u00f3n de Marca 2023"},"content":{"rendered":"<p>El lunes 12 de junio, la Academia de Licenciatura en Mercadotecnia Internacional (LMI) de la Universidad Polit\u00e9cnica de San Luis Potos\u00ed (UPSLP) llev\u00f3 a cabo la premiaci\u00f3n de la Activaci\u00f3n de Marca 2023, concluyendo as\u00ed las actividades pr\u00e1cticas de la asignatura \u201cCNOI Venta Personal\u201d que cursan los estudiantes del segundo semestre de LMI. En esta edici\u00f3n, se cont\u00f3 con la colaboraci\u00f3n de Cooperativa Pascual con los productos de Jugos Boing y lechitas Pascual.<\/p>\n<p>La Activaci\u00f3n de Marca se realiz\u00f3 del 28 de abril al 14 de mayo, y consiste en un concurso de ventas entre 16 equipos, con un total de 164 estudiantes participantes. Previo al inicio, los equipos recibieron capacitaci\u00f3n por parte de la empresa, donde se les dio a conocer el proceso de ventas, p\u00fablico objetivo, meta, comisiones y apoyos que fueron otorgados. Posteriormente, los equipos iniciaron el trabajo de planeaci\u00f3n de mercadotecnia y ventas, que incluy\u00f3 la activaci\u00f3n de redes sociales acordes a su equipo de trabajo, realizaci\u00f3n de material publicitario de los diferentes productos a ofertar, generaci\u00f3n de cronograma de actividades y propuesta del evento de cierre; todas las actividades fueron supervisadas por las profesoras y profesores de la Micro Academia de Ventas.<\/p>\n<p>Los resultados obtenidos fueron una venta conjunta de 141,975 piezas lo que equivale a 46,325.484 litros a partir de la aplicaci\u00f3n de actividades de venta, promoci\u00f3n y distribuci\u00f3n realizada por los estudiantes en un periodo de 17 d\u00edas.<\/p>\n<p>Los equipos ganadores fueron:<\/p>\n<p>&#8211; Primer Lugar STAR BOING, $138,597.02 en efectivo.<\/p>\n<p>&#8211; Segundo Lugar OOZMERKAPPA, $57,748.76 en efectivo.<\/p>\n<p>&#8211; Tercer Lugar BOINGAZO, $34,649.25 en efectivo.<\/p>\n<p>Asimismo, se otorg\u00f3 un reconocimiento especial al equipo que realiz\u00f3 el cierre m\u00e1s completo, resaltando los elementos de creatividad, adecuado uso de los recursos, actividades durante el evento, impacto y aforo de personas, el reconocimiento y premio de $15,000 en efectivo fue para el equipo: JUMPING BOING.<\/p>\n<p>Cabe destacar que todos los estudiantes participantes recibieron un reconocimiento por su esfuerzo y desempe\u00f1o en la actividad.<\/p>\n<p>\u00a1La Universidad Polit\u00e9cnica felicita a los ganadores y a todos los estudiantes del Programa Educativo de LMI por su dedicaci\u00f3n y compromiso en esta actividad!<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 20%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 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class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2023\/06\/DSCN2544.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2023\/06\/DSCN2544-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2023\/06\/0.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2023\/06\/0-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>El lunes 12 de junio, la Academia de Licenciatura en Mercadotecnia Internacional (LMI) de 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