{"id":19274,"date":"2024-05-27T11:25:22","date_gmt":"2024-05-27T16:25:22","guid":{"rendered":"https:\/\/www.upslp.edu.mx\/upslp\/?p=19274"},"modified":"2024-05-27T11:25:22","modified_gmt":"2024-05-27T16:25:22","slug":"la-academia-de-mercadotecnia-internacional-lleva-a-cabo-la-ruta-emprendedora-explorando-caminos-hacia-el-exito","status":"publish","type":"post","link":"https:\/\/www.upslp.edu.mx\/upslp\/?p=19274","title":{"rendered":"La Academia de Mercadotecnia Internacional lleva a cabo la \u201cRuta Emprendedora: Explorando caminos hacia el \u00e9xito\u201d"},"content":{"rendered":"<p>La Licenciatura en Mercadotecnia Internacional, de la Universidad Polit\u00e9cnica de San Luis Potos\u00ed (UPSLP), a trav\u00e9s de la materia de Proyecto Integrador y Comprensivo I, ha lanzado un destacado proyecto que busca formar emprendedores exitosos y comprometidos con el desarrollo sostenible de su comunidad. Bajo la coordinaci\u00f3n de la Mtra. Ang\u00e9lica Gonz\u00e1lez Flores y la Dra. Edith Adriana Jasso Reyna, esta iniciativa se ha convertido en un ejemplo de c\u00f3mo los estudiantes pueden crear proyectos con un fuerte impacto social.<\/p>\n<p>El objetivo principal de este proyecto es inspirar a las nuevas generaciones a desarrollar una visi\u00f3n m\u00e1s sustentable en sus emprendimientos. En esta edici\u00f3n, 33 equipos de estudiantes participaron en una fase eliminatoria los d\u00edas 3 y 6 de mayo. De estos, 15 equipos avanzaron a la final, participando en la primera Ruta Emprendedora de la Licenciatura en Mercadotecnia Internacional.<\/p>\n<p>La final se llev\u00f3 a cabo en la explanada de la UPSLP, donde los alumnos de cuarto semestre presentaron sus modelos de negocio en stands dedicados. Un jurado compuesto por cuatro jueces externos evalu\u00f3 los proyectos, destacando la creatividad y el compromiso de los estudiantes con la sostenibilidad. Los tres equipos ganadores ser\u00e1n anunciados el 11 de junio a las 10 am, en el ASA de la UPSLP.<\/p>\n<p>Este proyecto refleja el compromiso de la Licenciatura en Mercadotecnia Internacional de la UPSLP con la formaci\u00f3n de emprendedores responsables y con visi\u00f3n a futuro.<\/p>\n<p>Felicitamos a todos los participantes por su dedicaci\u00f3n y esfuerzo, y esperamos que contin\u00faen inspirando a futuros profesionales con sus innovadoras ideas.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-19274 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6281.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6281-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6276.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6276-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6270.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6270-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6262.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6262-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6258.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6258-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6255.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6255-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6251.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6251-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6248.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6248-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6246.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6246-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6244.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6244-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6239.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6239-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6238.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6238-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6235.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6235-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6232.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6232-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6229.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6229-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6220.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6220-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6219.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6219-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6216.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6216-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6212.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6212-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6210.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6210-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6204.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6204-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6197.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6197-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6193.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6193-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6190.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6190-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6186.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6186-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6179.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6179-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6178.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2024\/05\/IMG_6178-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>La Licenciatura en Mercadotecnia Internacional, de la Universidad Polit\u00e9cnica de San Luis Potos\u00ed (UPSLP), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/posts\/19274"}],"collection":[{"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19274"}],"version-history":[{"count":1,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/posts\/19274\/revisions"}],"predecessor-version":[{"id":19300,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/posts\/19274\/revisions\/19300"}],"wp:attachment":[{"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}