{"id":21216,"date":"2025-06-04T19:00:36","date_gmt":"2025-06-05T00:00:36","guid":{"rendered":"https:\/\/www.upslp.edu.mx\/upslp\/?p=21216"},"modified":"2025-06-10T12:47:01","modified_gmt":"2025-06-10T17:47:01","slug":"premian-a-ganadores-de-la-16a-activacion-de-marca-en-la-upslp","status":"publish","type":"post","link":"https:\/\/www.upslp.edu.mx\/upslp\/?p=21216","title":{"rendered":"\u00a1Premian a ganadores de la 16\u00aa Activaci\u00f3n de Marca en la UPSLP!"},"content":{"rendered":"<p>Con entusiasmo, compromiso y esp\u00edritu emprendedor, la Universidad Polit\u00e9cnica de San Luis Potos\u00ed celebr\u00f3 con gran \u00e9xito la 16\u00aa edici\u00f3n de Activaci\u00f3n de Marca, una iniciativa impulsada por la Micro Academia de Ventas de la Licenciatura en Mercadotecnia Internacional que encabeza la Mtra. X\u00f3chitl Hern\u00e1ndez Vel\u00e1zquez, Directora de las Licenciaturas en Mercadotecnia Internacional y Mercadotecnia y Negocios.<\/p>\n<p>En esta edici\u00f3n, 136 estudiantes organizados en 17 equipos lograron comercializar m\u00e1s de 42,000 litros de producto, en colaboraci\u00f3n con la reconocida Cooperativa Pascual.<\/p>\n<p>Los productos Boing, Mexicola y Lechita Pascual formaron parte de esta experiencia acad\u00e9mica-pr\u00e1ctica que permite a los estudiantes desarrollar habilidades clave en ventas, log\u00edstica y promoci\u00f3n. El equipo \u00abLightning Boing\u00bb se posicion\u00f3 como l\u00edder en ventas al colocar m\u00e1s de 6,400 litros, demostrando una excelente estrategia comercial y trabajo en equipo.<\/p>\n<p>Durante la ceremonia de premiaci\u00f3n, se cont\u00f3 con la presencia del Mtro. N\u00e9stor Eduardo Garza \u00c1lvarez, Rector de la UPSLP, as\u00ed como autoridades acad\u00e9micas y representantes de Cooperativa Pascual, quienes destacaron el compromiso y profesionalismo de los participantes. Tambi\u00e9n se reconoci\u00f3 la gu\u00eda de los docentes responsables del proyecto: Mtro. Jes\u00fas Alderete Zapata y la Dra. Edith Adriana Jasso Reyna.<\/p>\n<p>Este evento no solo refuerza el aprendizaje pr\u00e1ctico de los estudiantes, sino que tambi\u00e9n fortalece los v\u00ednculos con el sector empresarial, consolidando a la UPSLP como una instituci\u00f3n formadora de l\u00edderes en el \u00e1mbito del marketing.<\/p>\n<p>#OrgulloUPSLP ##LeonesUPSLP #UPSLP<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 20%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-21216 gallery-columns-5 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a 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href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-05-at-08.24.48-16.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-05-at-08.24.48-16-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-05-at-08.24.48-17.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-05-at-08.24.48-17-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a 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href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-05-at-08.24.48-21.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-05-at-08.24.48-21-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-05-at-08.24.48-22.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-05-at-08.24.48-22-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-05-at-08.24.48-28.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-05-at-08.24.48-28-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-05-at-08.24.48.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2025\/06\/WhatsApp-Image-2025-06-05-at-08.24.48-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Con entusiasmo, compromiso y esp\u00edritu emprendedor, la Universidad Polit\u00e9cnica de San Luis Potos\u00ed celebr\u00f3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/posts\/21216"}],"collection":[{"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21216"}],"version-history":[{"count":1,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/posts\/21216\/revisions"}],"predecessor-version":[{"id":21235,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/posts\/21216\/revisions\/21235"}],"wp:attachment":[{"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}