{"id":6201,"date":"2017-03-16T13:50:35","date_gmt":"2017-03-16T19:50:35","guid":{"rendered":"http:\/\/www.upslp.edu.mx\/upslp\/?p=6201"},"modified":"2017-03-16T13:50:35","modified_gmt":"2017-03-16T19:50:35","slug":"alumnos-de-mercadotecnia-internacional-de-la-upslp-llevaran-a-cabo-la-activacion-de-la-marca-gota-blanca","status":"publish","type":"post","link":"https:\/\/www.upslp.edu.mx\/upslp\/?p=6201","title":{"rendered":"Alumnos de Mercadotecnia Internacional de la UPSLP, llevar\u00e1n a cabo la activaci\u00f3n de la marca Gota Blanca"},"content":{"rendered":"<p style=\"text-align: justify;\">El d\u00eda de hoy alumnos de la Carrera de Mercadotecnia Internacional recibieron una conferencia y capacitaci\u00f3n sobre la marca de Gota Blanca, misma que fue impartida por la Lic. Dafne Lugo, quien es responsable del \u00e1rea de Mercadotecnia de dicha empresa.<\/p>\n<p style=\"text-align: justify;\">Los alumnos participar\u00e1n en la activaci\u00f3n de la marca, la cual corresponde a la materia de venta personal, esta actividad tiene la finalidad de que los alumnos sean capaces de establecer estrategias de promoci\u00f3n y distribuci\u00f3n que contribuyan al posicionamiento de la marca y al cumplimiento de la meta establecida, generando en los estudiantes un aprendizaje significativo y con ello contribuir a la empresa Gota Blanca.<\/p>\n<p style=\"text-align: justify;\">Este a\u00f1o la activaci\u00f3n de marca se llevar\u00e1 a cabo del 21 de abril al 06 de mayo y su enfoque ser\u00e1 hacia el producto que lleva por nombre \u2018\u2019MAAMBO\u2019\u2019, de la l\u00ednea de bebidas de la empresa GOTA BLANCA. Los alumnos contar\u00e1n con el apoyo y asesor\u00eda de los maestros titulares, quienes ser\u00e1n los encargados de apoyarlos y asesorarlos para que los estudiantes consigan difundir dicho producto a trav\u00e9s del contacto directo con el cliente, buscado generar la favorable aceptaci\u00f3n del producto, pero principalmente el posicionamiento de la marca Gota Blanca.<\/p>\n<p style=\"text-align: justify;\">\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-6201 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"113\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen1.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"113\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen3.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen4.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"113\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen4.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"113\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen5.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen7.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"113\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen7.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" 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src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen14.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen16.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"113\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen16.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen17.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"113\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen17.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen18.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"113\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen18.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen19.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"113\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen19.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen20.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"113\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen20.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen21.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"113\" src=\"https:\/\/www.upslp.edu.mx\/upslp\/wp-content\/uploads\/2017\/03\/Imagen21.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>El d\u00eda de hoy alumnos de la Carrera de Mercadotecnia Internacional recibieron una conferencia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/posts\/6201"}],"collection":[{"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6201"}],"version-history":[{"count":1,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/posts\/6201\/revisions"}],"predecessor-version":[{"id":6219,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=\/wp\/v2\/posts\/6201\/revisions\/6219"}],"wp:attachment":[{"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.upslp.edu.mx\/upslp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}