CIMMA – Integrated Center for Marketing and Audiovisual Media

The Integrated Center for Marketing and Audiovisual Media (CIMAA) is a creative space designed to develop technical skills in audiovisual media production and graphics, and it is a place where students learn how to use software to create different types of advertising.

It also has a radio booth for recording and editing audio, a television studio, and a computer center with MAC platform.

Mission

The mission of the CIMMA is to contribute in a relevant way to the strengthening of the professional profile of students pursuing a Bachelor’s degree in International Marketing through the development of communication skills that aid in the achievement of strategic market objectives proposed by the students themselves.

In order to fulfill the mission, the laboratory:

offers training courses to students, faculty and administrative staff on the use of software for graphic and audiovisual production.
has an active role in strategies for engagement with industry and in the areas of communication, public relations and publicity.
provides graphic support and visual documentation of institutional activities.

The services the CIMMA offers are divided according to the needs of each user:

Academic Services: The laboratory and its equipment can be reserved for academic purposes. In addition, students in the Bachelor´s degree in Marketing can seek guidance on academic projects.
External Services: Large format digital printing services are available to students, faculty and administrative staff. In addition, graphic documentation is provided to various academic and service areas.